Fenty x Puma

"I WANTED TO TAKE PUMA TO A NEW PLACE WITH SOMETHING UNPREDICTABLE AND UNEXPECTED."
- RIHANNA

As Creative Director, Rihanna fuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. The result is her debut collection from FENTY PUMA by Rihanna and it's nothing short of fearless.