Eric's Letter...

Hi there, I’m Eric, the founder of Ratio Clothing.

I started Ratio back in 2009 because I was frustrated that I couldn’t find a shirt that fit well, and frustrated that the existing custom options were either outrageously expensive or shoddily made with fabrics that didn’t match my taste.

I was working brutal hours in consulting, looking for an escape, while at the same time becoming oddly obsessed with the fact that my shirts just didn’t seem to fit. Determined to figure out why, I bought a sewing instructional manual on Amazon and started learning the basics of shirtmaking. Over the next few months I went deeper into the rabbit hole, spending months devouring the minutiae of shirting fabrics and collar styles. The journey into the world of shirting proved to be a good, if admittedly pretty weird, distraction from management consulting.

Besides learning how my own shirts could be tweaked, I realized that the industry was far from figuring out the elusive decent fit with off-the-rack shirts. I decided to take the leap and start a business making great-fitting, well-designed shirts here in the United States. A simple-enough concept with a definite need, but I knew it wouldn’t be easy, so I convinced a few buddies to join me, and I was lucky enough to have Paul Tyng come on as a programmer and our Chief Technology Officer, and Rick Gray as our graphic designer and creative director.

We sold our first shirt to customers in 2011 and have sold to thousands of you since then. We’re still a small business working to get better every day, so we encourage you to reach out to us—make suggestions, tell us where we can do better. We’re listening.

All the best,


Eric Powell

 a startup monetization studio. an editorial content network. a mindset transformation acadmies.